Promotion & Publicity

CONSTRU India 2010 is the leading Infrastructure Construction Exhibition & Conference in the region. One of its key strengths is the quality of visitors it attracts. India-Tech Foundation hold’s and continues to develop the most wide-reaching and accurate database of Construction decision makers in the region.

Visitor promotion undertaken for CONSTRU India 2010.

Direct Mail

The CONSTRU India 2010 promotional campaign includes an extensive direct mailing campaign. More than 51,000 mail pieces were distributed to industry professionals around the world.

Email Campaigns

Over 153,000 emails were sent out to individuals in the promotion of CONSTRU India 2010.
 

Website
The primary medium for event promotion. The website attracts over 4,000 unique visitors per month and is updated regularly with event information and market intelligence.

Press / Media Relations

CONSTRU India 2010 employs one of the most recognized PR agencies in the region to manage its press activities. Releases and information are issued on a regular basis and result in coverage with a commercial value of around Rs. 50 Lacs.

Fax Campaigns

Fax remains an excellent communication method in the region  – over 15,000 faxes were sent as part of the CONSTRU India 2010 promotional campaign.

Advertising
The advertising campaign for CONSTRU India 2010 is international. 10 trade magazines gave their support to the event in the form of on page advertising and editorial coverage. All regional national newspapers featured on page advertising in the run up to the event.

Exhibitor Invitations

An unlimited number of visitor invitations were posted to all exhibitors in order that they could personally invite their key customers and targets.

Telemarketing
A dedicated team of sales professionals regularly contacted key delegates and professionals from the industry to ensure their attendance and also for research purposes.